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Vanenburg appoints Willem van Enter as Chief Revenue Officer to lead the new go-to-market strategy

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Putten, May 8 2023 – Vanenburg, the Enterprise Software modernization company, today announced the appointment of Willem van Enter as Chief Revenue Officer to lead the next stage of growth.

In this role, Willem will be responsible for all of Vanenburg’s go-to market activities, including leading Vanenburg’s global commercial- & marketing teams.

Willem van Enter, a 30-year software industry veteran, has a proven track record in sales & marketing, partner management and general management. Willem joins Vanenburg from low-code development platform company OutSystems, where he served as VP of the EMEA region. In this role, he was responsible for building up the EMEA business, growing revenue by 10 times in 8 years.

Willem began his career at Baan Company where he was responsible for direct sales to (inter)national large, medium and small accounts, channel management and sales management. Later on, he built the Benelux Application business for Oracle, led their full Benelux Technology business and took up a strategic EMEA role. He then moved into managing director for VMware Benelux, where he achieved an aggressive growth in revenue. Willem holds a Bachelor’s degree in Informatics.

“Willem’s wealth of experience in the go-to-market and commercialization of software platforms will be very valuable as Vanenburg is entering the next phase. I am very excited to welcome him on board and look forward to seeing the impact he will undoubtedly make by boosting the commercial activities and accelerating the growth of the company”, says Ardjan Baan, CEO, Vanenburg.

Willem van Enter in front of Kasteel De Vanenburg

“I look forward to helping grow Vanenburg further and turn it into an even more impactful company. I see huge potential for Vanenburg products like Rappit Developer, the high productivity coding product that combines the speed of low-code with the flexibility of high-code. Customers are getting weary of the vendor lock-in that comes with low-code platforms and are looking for alternatives to rapidly build enterprise-grade applications. Vanenburg’s next generation development tooling provides just that”, says Willem van Enter, CRO, Vanenburg.

About Vanenburg
Vanenburg is a leading independent IT provider. Building on a proud heritage, we are experts in developing Cloud based Enterprise Software modernization solutions, that include Data Analytics, Artificial Intelligence and Machine Learning.

Vanenburg serves a customer base consisting of multinationals and medium sized organizations, mainly in the Manufacturing, Supply Chain & Logistics and Retail & Wholesale Industries. Our solutions also support ISV’s and System Integrators in building world class applications.

Jan Baan founded Vanenburg in 2009 as part of the Vanenburg Group and its core team has 45 years of experience in the enterprise software market (Enterprise Resource Planning, Business Process Management, and Smart Process Apps) – building upon a history of successful IT innovations like BaaN ERP and Cordys Cloud BPM.

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